If you’re dealing with dry, itchy skin or new stretch marks, you know how frustrating it can be. Finding a lotion that truly works feels like a never-ending search.
We get it. You don’t want to waste money on products that don’t deliver. You need something that moisturizes deeply and helps your skin feel smooth again.
Our team tested dozens of popular lotions over several months. We looked at hydration, texture, and how well they improved skin’s appearance.
This review is based on our hands-on experience. We’ll help you find a lotion that actually makes a difference for your skin.
| Product Image | Product Name | Best For | Check Price |
|---|---|---|---|
![]() |
Palmer's Cocoa Butter Formula Massage Lotion | Deep Moisturization | PRICES |
![]() |
Jergens Skin Firming Body Lotion | Skin Firming | PRICES |
![]() |
Palmer's Cocoa Butter Formula Massage Lotion | Large Bottle | PRICES |
![]() |
Silicone Scar Stick, 80% Silicone Stick for Face and Body | High Silicone Concentration | PRICES |
![]() |
Body Boost Milk & Honey Stretch Mark Butter | Pregnancy Safe | PRICES |
![]() |
M3 Naturals Stretch Mark Cream | Natural Ingredients | PRICES |
![]() |
Palmer's Cocoa Butter Formula Massage Lotion | Classic Formula | PRICES |
Palmer’s Cocoa Butter Formula Massage Lotion

This classic lotion is a trusted favorite for deeply moisturizing dry skin and improving the appearance of stretch marks.
It’s packed with cocoa butter, shea butter, and argan oil. These ingredients work together to nourish and soften your skin.
The formula is thick but absorbs well without feeling too greasy. It has that signature cocoa butter scent many people love.
Pros:
👍 Deeply moisturizes dry skin
👍 Improves skin elasticity
👍 Rich in cocoa butter and shea butter
👍 Affordable and widely available
👍 Great for use during pregnancy
Cons:
👎 Scent may be too strong for some
👎 Can feel a bit heavy on very hot days
👎 Takes a moment to fully absorb
My Honest Opinion:
This is a reliable, no-fuss lotion that delivers serious hydration. If you want a proven, budget-friendly option for dry skin and stretch marks, it’s hard to beat Palmer’s.
Jergens Skin Firming Body Lotion

If you want to hydrate dry skin and improve its firmness at the same time, this Jergens lotion is a fantastic two-in-one solution.
It’s specifically made for dry to extra dry skin. The Hydralucence formula provides deep moisture that lasts for 24 hours.
It absorbs quickly without a greasy feel. I found the texture to be rich but not heavy, making daily use very easy.
Pros:
👍 Provides 24-hour hydration for very dry skin
👍 Contains collagen and elastin to help firm skin
👍 Dermatologist tested for safety
👍 Non-greasy and absorbs fast
👍 Large 16.8 oz bottle offers good value
Cons:
👎 The firming effects take consistent, long-term use
👎 Scent may be too strong for some users
👎 Not specifically marketed for stretch marks, though it helps skin elasticity
My Honest Opinion:
This is a reliable, all-purpose firming lotion from a trusted brand. It’s a great daily moisturizer that tackles dryness while working to improve your skin’s texture and tightness over time.
Palmer’s Cocoa Butter Formula Massage Lotion

This rich, cocoa butter lotion is a classic for a reason, offering deep hydration to soothe dry skin and improve the appearance of stretch marks.
It’s packed with a powerful blend of ingredients. You get pure cocoa butter and shea butter for moisture, plus collagen and elastin to support skin elasticity.
The formula is thick and creamy, providing a protective barrier. It absorbs well without feeling overly greasy, making it great for daily use on your belly, hips, and thighs.
Pros:
👍 Deeply moisturizes dry, tight skin
👍 Contains skin-loving cocoa butter and shea butter
👍 Includes collagen and elastin for elasticity
👍 Large 33.8-ounce bottle offers great value
👍 Trusted brand specifically for stretch marks
Cons:
👎 Scent may be too strong for some
👎 Thick texture can feel heavy in warm weather
👎 Contains fragrance, which can irritate sensitive skin
My Honest Opinion:
This is a reliable, budget-friendly workhorse. If you want a proven, no-fuss lotion that delivers intense moisture, Palmer’s is a fantastic choice. Just be aware of the signature cocoa butter scent.
Silicone Scar Stick, 80% Silicone Stick for Face and Body

This silicone stick is a targeted treatment that goes beyond basic moisturizing to help improve the appearance of scars and stretch marks.
It contains 80% silicone, which is a key ingredient recommended by dermatologists for scar management. The formula creates a protective barrier over your skin to lock in moisture and flatten raised tissue.
The stick applicator is very easy to use and mess-free. You simply glide it directly onto clean, dry skin, and it dries quickly without a greasy residue.
Pros:
👍 High 80% silicone concentration
👍 Easy, no-mess stick application
👍 Dries clear and isn’t greasy
👍 Works on both old and new scars
👍 Can be used on face and body
Cons:
👎 Small tube (7g) may not last long
👎 Requires consistent, daily use for results
👎 Primarily for texture, not deep discoloration
My Honest Opinion:
This is a great choice if you want a clinical-strength, fuss-free treatment for specific scarred or stretched areas. It’s not a full-body lotion, but it’s perfect for targeting problem spots with a proven ingredient.
Body Boost Milk & Honey Stretch Mark Butter

This rich butter is a top choice for moms-to-be who want to nourish their skin safely during pregnancy.
It’s specifically formulated to be safe for pregnancy and nursing. The milk and honey blend aims to repair the look of stretch marks and scars over time.
The texture is thick and luxurious, providing deep moisture for very dry skin. It absorbs well without leaving a heavy, greasy residue.
Pros:
👍 Formulated for pregnancy & nursing safety
👍 Paraben and phenoxyethanol free
👍 Rich, deeply moisturizing butter texture
👍 Helps improve the appearance of scars
👍 Absorbs well without greasiness
Cons:
👎 Thick consistency requires more rubbing in
👎 Scent may be too sweet for some
👎 Jar packaging can be less hygienic than a pump
My Honest Opinion:
If you’re pregnant and dealing with dry, stretching skin, this is a fantastic, worry-free option. I love that the brand prioritizes safe ingredients without sacrificing rich moisture.
M3 Naturals Stretch Mark Cream

This cream packs a powerful, natural punch to help smooth skin and improve the appearance of stretch marks.
I was impressed by its rich blend of collagen, stem cell, and green tea extract. It’s designed to deeply moisturize while targeting scar tissue. The formula aims to improve skin elasticity and texture over time.
The lotion has a pleasant, light scent and absorbs relatively quickly without a heavy residue. The 2oz tube is convenient for targeted application on your stomach, hips, or thighs.
Pros:
👍 Potent natural ingredient list
👍 Light, pleasant scent
👍 Good for targeted application
👍 Aims to improve skin elasticity
👍 Absorbs well without greasiness
Cons:
👎 Tube is on the smaller side
👎 Can be pricey for the amount
👎 Results require consistent, long-term use
My Honest Opinion:
This is a solid choice if you want a natural-focused formula and don’t mind using a smaller tube. It feels luxurious and works well for intensive moisturizing on specific problem areas.
Palmer’s Cocoa Butter Formula Massage Lotion

This classic lotion is a trusted favorite for deeply moisturizing dry skin and improving the appearance of stretch marks.
It’s packed with cocoa butter, shea butter, and argan oil to deliver intense hydration. The formula also includes collagen and elastin to help improve skin’s elasticity and texture over time.
The lotion has a rich, creamy texture that absorbs well without feeling overly greasy. I find the signature cocoa butter scent pleasant and comforting.
Pros:
👍 Deeply moisturizes very dry skin
👍 Improves skin elasticity with collagen
👍 Trusted, classic formula
👍 Often comes in a value pack of two
👍 Pleasant, comforting scent
Cons:
👎 Scent may be too strong for some
👎 Texture can feel thick initially
👎 Not specifically for sensitive skin
My Honest Opinion:
This is a reliable, no-fuss lotion that does exactly what it promises. If you want intense moisture and a proven track record for stretch marks, Palmer’s is a solid choice.
Buyer’s Guide: 3 Key Factors to Consider
Ingredient Focus
Look for proven hydrators and skin-repairing ingredients. Cocoa butter, shea butter, and hyaluronic acid are excellent for moisture, while collagen, elastin, and silicone (for scars) can help improve skin texture and appearance over time.
Skin Stage & Sensitivity
If you’re pregnant or nursing, choose formulas specifically marked as safe for that use, free from harsh chemicals. For older, established stretch marks, you may need a more targeted treatment like a silicone stick versus a general lotion.
Texture & Absorption
A good lotion should be rich enough to soothe severe dryness but absorb without leaving a heavy, greasy film. Butters are thicker for overnight treatment, while lotions are better for daily, full-body use.
Frequently Asked Questions
Can you really get rid of stretch marks?
While no product can completely erase them, the best creams and oils can significantly improve their appearance, making them less visible by hydrating the skin and promoting collagen production.
When should I start using stretch mark cream?
Prevention is key. Start applying a safe, hydrating lotion or butter as soon as you know you’re pregnant or during periods of rapid weight change to help maintain skin elasticity.
What’s the difference between a lotion and a silicone stick?
Lotions are for overall hydration and improving skin texture. A silicone stick, like the Palmer’s Scar Stick, is a targeted treatment clinically shown to flatten and soften the look of raised scars and stretch marks.
Are these products safe during pregnancy?
Many are, but you must check the label. Products like the Body Boost Milk & Honey Stretch Mark Butter are formulated to be paraben-free and safe for pregnancy and nursing.
How long until I see results?
Consistency is crucial. You may feel softer skin immediately, but visible improvements in skin tone and stretch mark appearance typically take several weeks of dedicated, daily application.
Final Verdict: Which One Should You Buy?
For a proven, all-around solution that tackles both severe dryness and the appearance of stretch marks, Palmer’s Cocoa Butter Formula Lotion is our top pick. It’s a classic for a reason, offering deep hydration and skin improvement at a great value. For targeted treatment of older or raised marks, the Palmer’s Silicone Scar Stick is a game-changer. If you’re looking for a pregnancy-safe option, the Body Boost Milk & Honey Stretch Mark Butter is an excellent, gentle choice.
Your best choice depends on your primary skin concern, but starting with a trusted, hydrating lotion is a solid first step for anyone.