Upgrading your 40-inch TV is a great way to improve your entertainment without taking over the whole room. You might be looking for a new screen for your bedroom, kitchen, or a smaller living space.
With so many Black Friday ads, it’s tough to spot a genuine bargain. You don’t want to waste your money on a TV that doesn’t have the features you actually need.
We’ve sorted through all the major sales to find the real deals for you. Our team has compared specs, prices, and reviews to separate the winners from the duds.
This guide will help you cut through the noise. We’ll show you which Black Friday TV deals are actually worth your time and money.
| Product Image | Product Name | Best For | Check Price |
|---|---|---|---|
 |
Amazon Fire TV 40″ 2-Series | Alexa & Fire TV Ecosystem | PRICES |
 |
VIZIO Smart TV 40 Inch | Full Array LED & Gaming Features | PRICES |
 |
Westinghouse Roku TV – 40 Inch | Roku Platform & Multi-Assistant Support | PRICES |
 |
Amazon Fire TV 40″ 2-Series (Newest Model) | Enhanced Alexa & Ambient Experience | PRICES |
 |
Vizio 1080p Full-Array LED Smart TV | Budget-Friendly Vizio SmartCast | PRICES |
Amazon Fire TV 40″ 2-Series
The Amazon Fire TV 2-Series is a fantastic budget-friendly smart TV that puts streaming front and center.
It runs the super-easy Fire TV OS, giving you instant access to all your favorite apps. The Alexa Voice Remote lets you search for shows and control your TV with just your voice. You can easily cut the cord and stream live TV, movies, and music without a cable subscription.
Picture quality is solid HD for its size, making it great for bedrooms, kitchens, or smaller living spaces. Setup is a breeze, and it integrates perfectly with other Amazon Echo devices if you have them.
Pros:
👍 Incredibly affordable price point
👍 Simple, intuitive Fire TV interface
👍 Handy Alexa Voice Remote included
👍 Easy access to all major streaming apps
👍 Great for secondary rooms or as a first TV
Cons:
👎 Resolution is HD, not 4K
👎 Sound quality is basic, a soundbar helps
👎 Built-in app storage can fill up quickly
My Honest Opinion:
For the price, this TV is a steal. You’re buying it for the smart features and convenience, not for top-tier picture quality. If you want a simple, no-fuss TV for streaming in a smaller room, this is one of the best values you’ll find.
VIZIO 40-Inch FHD Smart TV (VFD40M)
The VIZIO 40-Inch Smart TV is a solid, feature-packed choice for smaller rooms. It delivers a sharp 1080p picture with vibrant colors.
Full-array LED backlighting provides consistent brightness across the screen. You get modern smart features like AirPlay 2 and Chromecast built-in for easy streaming. The included HDMI VRR is great for smoother gaming sessions.
Built-in Bluetooth lets you connect wireless headphones or speakers. It comes with everything you need, even a screen cleaning cloth. Setup is straightforward for a quick entertainment upgrade.
Pros:
👍 Sharp 1080p Full HD resolution
👍 Full-array LED for even lighting
👍 Great smart features with AirPlay 2 & Chromecast
👍 Includes HDMI VRR for gaming
👍 Comes with a screen cleaner cloth
Cons:
👎 Not a 4K resolution
👎 Built-in speaker sound is just okay
👎 HDR10 is limited on a 1080p panel
My Honest Opinion:
This VIZIO is a fantastic value, especially during Black Friday. If you don’t need 4K, the picture is crisp and the smart platform is excellent. For a bedroom, kitchen, or office, it’s a reliable and well-equipped TV.
Westinghouse Roku TV – 40 Inch Smart TV
The Westinghouse Roku TV is a fantastic budget-friendly smart TV that gets you right into your favorite shows.
It comes with the excellent Roku platform built-in, so you have instant access to thousands of channels and apps. The 1080p Full HD picture is crisp and clear for a TV of this size, making it great for smaller rooms or as a secondary screen.
You can easily connect your phone to cast content using AirPlay or use voice commands with Alexa or Google Assistant. The inclusion of Bluetooth is a nice bonus for connecting wireless headphones or speakers without any extra gadgets.
Pros:
👍 Excellent, user-friendly Roku smart platform
👍 Solid 1080p Full HD picture quality
👍 Great compatibility with AirPlay, Alexa, and Google
👍 Includes handy Bluetooth connectivity
👍 Very affordable price point
Cons:
👎 Not a 4K resolution
👎 Sound quality is just average
👎 Built-in speakers may lack bass
My Honest Opinion:
For the price, this Westinghouse TV is hard to beat. If you’re looking for a simple, reliable TV for a bedroom, kitchen, or guest room and don’t need 4K, this is a top contender. The Roku system alone makes it a fantastic value.
Amazon Fire TV 40″ 2-Series (newest model)
The Amazon Fire TV 2-Series is a fantastic budget-friendly smart TV. It delivers fast streaming and easy access to all your favorite apps.
Fire OS makes finding shows and movies a breeze. The Alexa Voice Remote lets you control everything with just your voice. You get a solid HD picture that looks great for daily viewing.
Dolby Audio provides clear and immersive sound for its size. The Ambient Experience turns your screen into a digital photo frame when not in use. It also offers plenty of free and live TV channels to explore.
Pros:
👍 Excellent value for the price
👍 Super simple Fire TV interface
👍 Handy Alexa Voice Remote
👍 Good selection of free content
👍 Dolby Audio enhances sound quality
Cons:
👎 Resolution is HD, not 4K
👎 Built-in speakers are basic
👎 Ads on the home screen
My Honest Opinion:
For a secondary room or a first TV, this is a killer deal. You get the full smart TV experience without the high cost. The voice remote and easy access to streaming are the real winners here.
Vizio 1080p Full-Array LED Smart TV, 40″
The Vizio 40-inch TV is a solid, budget-friendly choice for smaller rooms. It delivers a reliable 1080p picture with good smart features.
Full-array LED backlighting gives you more consistent lighting and better contrast than basic edge-lit models. The built-in SmartCast platform lets you stream all your favorite apps easily. It’s a simple, no-fuss setup that just works right out of the box.
This model is perfect for a bedroom, kitchen, or dorm where you don’t need a massive screen. The picture is sharp for its size, and colors look vibrant for everyday viewing.
Pros:
👍 Great value for the price
👍 Full-array LED for better contrast
👍 Easy-to-use SmartCast platform
👍 Compact size fits smaller spaces
👍 Reliable Vizio brand quality
Cons:
👎 1080p resolution, not 4K
👎 Sound quality is just average
👎 App selection can be limited
My Honest Opinion:
This Vizio is a workhorse, not a showhorse. If you need a dependable second TV and don’t care about 4K, it’s a fantastic Black Friday find. The picture is clear, and the smart features cover the basics without any hassle.
Buyer’s Guide: 3 Key Factors to Consider
Smart TV Platform
The operating system is your TV’s brain. Fire TV and Roku are the most user-friendly, offering vast app libraries and simple navigation. Consider which platform you’re already comfortable with for a seamless experience.
Picture Quality & Features
For a 40-inch screen, Full HD (1080p) is standard and looks great. Look for features like HDR10 for better color and contrast, and Full Array LED for more uniform lighting compared to standard edge-lit models.
Connectivity & Voice Control
Check for enough HDMI ports for your gaming console and streaming devices. Built-in support for Alexa, Google Assistant, or AirPlay 2 can make controlling your TV with your voice or phone much more convenient.
Frequently Asked Questions
Is a 40-inch TV a good size for a bedroom?
Absolutely. A 40-inch TV is considered an ideal size for most bedrooms, providing an immersive viewing experience without overwhelming the space.
What’s the difference between the two Amazon Fire TV models listed?
The newest model often comes with an “Enhanced” voice remote, which may have dedicated app shortcut buttons and a slightly faster processor for smoother navigation.
Do I need a separate streaming device with these smart TVs?
No, all the TVs reviewed have a smart platform built-in, so you can stream Netflix, Hulu, and other apps directly without needing a Roku stick or Fire TV stick.
Which TV is best for gaming?
The VIZIO model with HDMI VRR (Variable Refresh Rate) is a strong contender for gaming, as it helps reduce screen tearing for a smoother gameplay experience.
Can I control these TVs with my phone?
Yes, most modern smart TVs have companion mobile apps. The Westinghouse Roku TV and VIZIO models also support Apple AirPlay and Google Chromecast for casting content from your phone.
Final Verdict: Which One Should You Buy?
After reviewing the top contenders, the Amazon Fire TV 40″ 2-Series (newest model) is our top recommendation for most people. It combines a smooth, familiar Fire TV interface, handy Alexa voice control, and reliable performance at a typically great Black Friday price. If you’re already invested in the Roku ecosystem, the Westinghouse Roku TV offers fantastic simplicity and a huge channel store. For those prioritizing picture quality with features like Full Array LED backlighting, the VIZIO 40-inch Smart TV is the one to watch for.
Your choice ultimately depends on which smart platform you prefer, but any of these 40-inch TVs will be a solid upgrade.